2- As mentioned, initially my plan was to start with POD products and I developed lots of styles. All products had Army Pink labels, from shoes, to swimsuits, bags and beyond. I have a few examples below and many more in the attached brand deck linked at the bottom of this page.. Prior to launching the store I found the print on demand company had given my main company logo to a counterfeit t-shirt site so I stopped all sample production and never launched the store. After, I decided to make my own product to relaunch the brand instead. (The Peace Pendants).
Below are the images from the counterfeiter. The site only counterfeits Disney, Hello Kitty etc.. so it was kind of a compliment. I filed for Google and Pinterest to have links to the counterfeit t-shirt removed from search.
I really liked your ideas on the call about collegiate/ B2B. Also, you mentioned Twitch and I did notice that among the Instagram gamer girls that I'm working with- they also do Twitch streams. Here's one of them:
I have the Amazon store account under the name Army Pink, I believe. Here are the links to my listings on Amazon. The account is being upgraded to pro this week, I think it's a few days of waiting once I submit the upgrade request.
I have 375 very supportive influencers on Instagram that have participated in the initial Peace Pendant campaign. Also, a few celebrity types that are really happy to help again themselves and connect me to other celebrities that may want to help us as well. There's more info on much of this in the brand deck that's linked at the end of this page.
I also liked that you mentioned hard goods because Army Pink looks cute on everything!
I have a long time connection with someone at Sanrio Far East in Japan and plan to check and see if there's any way to have any type of online collaboration.
Girls seriously go above and beyond when posting and sharing their pendants, simply because they want to. A larger, coordinated influencer effort would be amazing.
You mentioned an influencer to do Live Streams. I have so many that would love to. This girl in particular has sent me content/ pictures/ videos, at least 20 times since getting her pendant. She messages me often about how much it means to her and wants to help in any way possible.
I get messages from girls/ women all the time with their stories of abusive relationships and other hard times they're going through. I did notice with the younger gamer girls, many only had ever posted images of their gaming set ups. Quite a few messaged to let me know they were going to post the first picture of themselves on their Instagram in support of the Army Pink pendant because of how much it meant to them.
Others commented feeling more confident to do so when in support of such an amazing cause. This girl specifically messaged me about how painful it was for her to work through her fears of posting her picture but she had to in support of the pendant. She said that she was abused her whole life and told that she was ugly so she hates her picture. I wasn't expecting girls to message me that they cried when receiving their pendant but so many have. I know we can make this something really special working together.
In September, we are submitting a line of Army Pink greeting cards to HALLMARK and Peace Pendant cards are special edition. Here is a look at 3. The entire presentation is still being worked on.
Please send the details on the cost to work with you, I think we can do amazing things together!
Here is a link to a couple of presentations. There's many animations in the Army Pink brand deck so it really only works best when viewed in PPT.