About Us

Born In New York, Raised in Hollywood Our roots are in fashion with products having retailed at influential stores from New York to Tokyo. Amy Pink, the advocate for socially conscious jewelry, goes beyond creating beautiful pieces. She is committed to supporting organizations that actively contribute to positive change in areas plagued by a deficit of peace, whether it be within local neighborhoods or countries abroad. By purchasing socially conscious jewelry by Amy Pink, you become a part of this impactful endeavor. Your support not only allows you to wear a meaningful piece but also directly contributes to making a difference in communities worldwide. The founder of Army Pink found herself facing an abusive relationship and decided to partner up with the LA based non-profit, Peace Over Violence, to help support others facing the same difficult situation. Often, people experiencing abuse are left to face feelings of shame and embarrassment, and these are not the honors that soldiers of such hard fought battle should be rewarded with. This is when she decided that Army Pink would be the friend "marching right beside you", offering others support and assistance. She would help them become survivors. 

Army Pink stands for women and girls making a statement for peace in everyday life. Our current Peace Pendant collection inspires us to look at what peace means in our individual lives, and how we practice it. Peace Pendants are not only a nod toward empowerment; they're a genuine show of support. A dollar from every Peace Pendant goes to fund transportation to help someone escape an abusive relationship.

Army Pink believes that everyone deserves to live in peace and that it is possible to achieve it by working together. Army Pink is on a path to create a better world for present and future generations, we stand for women and girls making a statement for peace in everyday life. The brand has immediate resonance with young women who care about the world in which they live.

Army Pink's signature color, pink, represents strength and empowerment. The company's Cute Charm Pendant collection is a perfect example of this. The pendants are not only fashionable accessories, but they are also on a mission to raise awareness and funds to support the cause of peace. A dollar from every Peace Pendant sold goes towards supporting Peace Over Violence's transportation program. This program helps survivors of domestic violence to escape their abusers and find safety.

Army Pink believes that women and girls have a significant role to play in making a statement for peace in everyday life. The company's Charm Pendant Necklace inspires people to look at what peace means in their individual lives and how they can practice it. The pendants serve as a reminder to wearers that they are not alone in their journey.

Army Pink's commitment to social justice extends beyond their Peace Pendant collection. The company works with organizations that focus on causes such as women's rights, mental health, and education. Their products are made with ethical and sustainable practices, ensuring that their impact is positive both socially and environmentally.

Army Pink is a social enterprise that is dedicated to using fashion as a force for social change. They support causes that empower individuals and communities while promoting social justice. The Cute Pendant Necklace by Army Pink is making a positive impact in the world. By purchasing a Peace Pendant, individuals are not only adding a fashionable accessory to their wardrobe, but they are also making a positive impact in someone else's life. Army Pink is the friend marching right beside you, offering support and assistance to help you become a survivor.

How and why was it founded?

Army Pink was founded by a woman who had experienced an abusive relationship herself. She realized that many people facing domestic violence are often left to deal with feelings of shame and embarrassment, and she wanted to create a company that could offer support and assistance to those in need. The founder launched Army Pink a social community, to help survivors of domestic violence escape their abusers and find safety.

The company's mission is to use fashion as a force for social change, with a focus on empowering women and girls. Army Pink creates Gift For A Friend items that raise awareness for causes that have the greatest impact on people's lives. They believe that everyone deserves to live in peace and that it is possible to achieve it by working together.

The founder's personal experience and her desire to make a positive impact in the world led to the creation of Army Pink. The company's commitment to social justice and its focus on making a difference in areas where there is a peace deficit continue to be at the core of its mission.

Shop for a cause with Amy Pink! In addition to creating socially conscious jewelry, Amy is dedicated to supporting organizations that work towards peace in areas facing deficits. Whether it's a local neighborhood or a country abroad, Amy Pink believes in making a positive change. By purchasing Pink Pendant Necklace from Amy Pink's collection, you not only elevate your style but also contribute to these impactful initiatives. Join Amy Pink in her mission to promote peace and shop for a cause today.

About the Founder

The founder of Army Pink found herself in an abusive relationship and decided to use her experience to help others facing the same situation. She partnered with Peace Over Violence, a Los Angeles-based non-profit organization, to provide support and assistance to survivors of domestic violence. Army Pink is committed to supporting organizations that make a positive change in areas where there is a peace deficit, whether it's in the local neighborhood or a country abroad.

Mission Briefs

The company's mission is to create socially conscious lifestyle items that raise funds and awareness for causes that have the greatest impact on people's lives. They believe that fashion can be a force for social change, and the Peace Pendant collection is on the front line in the battle against relationship abuse. Shop For A Cause!