Posted on October 20 2019



 Nothing causes my complicated little heart to sing quite like YouTube in 2019. Yes, YouTube is not without its faults and bad influences, but the same can be more than said about traditional television and entertainment. 

For years I associated YouTube with viral videos of cats and babies doing the darndest things. It did not register on my radar for quite a long time. It was just. . .

My inner hipster can be such a pretentious nightmare.

What I uncovered was surprising in its pleasantness. A catalog of Millennial, Gen Z female entertainers and creators churning out original, user-generated content week-by-week. I was sucked into the YouTube wormhole, and have yet to materialize from its underbelly.

 It all began with Saf. . . 


Safiya Nygaard, founder and former star of LadyLike, a channel under the umbrella of digital media giant BuzzFeed.

Nygaard, dissatisfied and uncomfortable with the direction she was heading with the company, she branched out on her own after two years. 

Nygaard began her one-woman show by flag-shipping her own YouTube channel in 2017. Nygaard’s experiments, both social and semi-scientific, have made her a YouTube colossus with 1,120,113,707 video views, and 8.44 million subscribers.

While LadyLike, still generating power from BuzzFeed, has a total of 795,561,580 video views and 3.56M subscribers.

Nygaard recently teamed up with cosmetics company ColourPop to release a line of lipsticks, whose shade names are variant of the results of what she refers to her, “Bad Makeup Science” experiments. 


Jojo Siwa, 16, is a former reality TV star, and a current professional dancer and performer is YouTube’s unproblematic golden child.

With an estimated network of 12 million, 2,610,382,753 video views and 10.3M subscribers. Siwa is a young mogul to contend with.

A teenage female multimillionaire whose empire was built on hair bows, glitter, and a reputation both as squeaky and as clean as plastic-covered furniture.

 Siwa’s does not play when it comes to branding and merchandise. Via a licensing deal with none other than children and tween media giant Nickelodeon.

Siwa boasts a doll crafted in her own image, bedroom decor, clothing and apparel, accessories, stationery, posters, music, and children’s books. Siwa’s blend of camp and girl next door pep clearly has tweens under quite the lucrative thrall


Cristine Rotenberg, 30, is a Canadian YouTube personality whose channel, “Simply Nailogical” has 1,466,928,749 video views and 7.42M YouTube subscribers.


Rotenberg’s channel content includes nail art tutorials, YouTube challenges, and one notable video of her throwing herself a children’s birthday party.

Rotenberg’s quirky and unapologetic nerdy personality makes her endearing to YouTube viewers worldwide.

Rotenberg also juggles her booming YouTube career with a full-time job as a crime statistics analyst.

This past summer Rotenberg debuted her own line of custom nail polishes. The polishes were an indisputable hit. 


Emma Chamberlain, 18, came on to the YouTube scene with a sarcastic, witty sense of humor that filmed her every day--hashtag, relatable--teen life on a cellphone.   


As her YouTube presence grew, Chamberlain would star in wildly successful collaboration videos with other YouTubers.

Two years on the platform, 896,357,611 video views, and 8.48M subscribers laterChamberlain is now a brand ambassador for luxury legend Louis Vuitton along with a top-tier influencer.

Chamberlain has also been featured in the New York TimesW MagazineTime Magazine, and The Atlantic.


Liza Koshy, 23, is YouTube's 21st-century online answer to Lucille Ball.


A beloved, clean-cut slapstick female comedienne. Parents may dread what atrocities, *cough* the Paul brothers *cough*, their children may stumble upon on YouTube--Koshy is the antidote to those fears.

With 2,275,087,187 video views and 17.7M subscribers, Koshy’s light-hearted, energetic comedy videos and sketches, are family-friendly entertainment at its most wholesome.

Koshy stars in her own scripted show, Liza On Demand, on the platform in addition to her channel videos. For two years in a row, Koshy has been tapped for a gig as a Vogue red carpet correspondent for NYC’s annual Met Gala. 

These are only a handful of female entrepreneurs who are reigning over YouTube in the present tense. They go largely unacknowledged by the mainstream public, and that is peculiar considering digital media is in its prime.

YouTubers field bounties of flack, but you can’t deny they host a roster of girls and young women who grew empires just by switching on a camera and unchaining their creativity and personality.


Their prosperity instills a sense of pride in me. These women have built massive fan bases, have sold-out merch drop after merch drop, tour nationally to packed audiences out of nothing.

It is a major positive checkmark in the boxes of the younger generations--and it is only the beginning.



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